Capital Raising Overview

Coverage

Global expertise in the key alternative asset classes: private equity, private credit, real estate and real assets.

FIRSTavenue covers the significant institutional investors in the developed world (North America, Europe, the Middle East, Japan, Korea and Australia) and the developing world (SE Asia, Greater China, Central Asia and Latin America). We are in dialogue with major investor types: pension funds, sovereign wealth funds, consultants, insurers, family offices, fund of funds, private banks, banks and development finance institutions.

We are differentiated by the breadth and depth of our global reach with investors accessed locally through five global offices. In addition, our understanding of and access to global pension consultants sets us apart. Our staff originate from diverse backgrounds including limited partners, pension consultants, investment banks, alternative investment firms and placement agents. This diversity sets us apart.

Criteria

Our clients include leading General Partners and Management Teams seeking private equity and debt capital.

We seek best-in-class GPs and Management Teams. Target investment strategies and businesses are underwritten by strong secular fundamentals and ideally good cyclical timing. The combination of these characteristics ensures strong investment performance and an optimal investor experience. FIRSTavenue's placement mandates are typically global, offering the potential to raise at least $300mn in fund or corporate capital commitments.

We are 100% privately owned and engage on a basis that is fully aligned with our clients.

Process

We believe the key to an efficient capital raise is adherence to a thoughtful and thorough process.

FIRSTavenue’s process produces tangible results. We begin every capital raise with a customized marketing strategy that sets out clear milestones for success. Through diligence and pre-marketing efforts, we translate investor requirements into well-defined offerings that are positioned for optimal appeal to the marketplace.

Our investor interaction is coordinated by senior members of the project management team to ensure a centralized and solutions-focused approach. We understand client service and pride ourselves on transparent and regular communications with our clients throughout the capital raising process. Our integrated infrastructure allows us to work effectively across asset classes and continents to deliver seamless global marketing.