LONDON / NEW YORK - FIRSTavenue, a leading global private funds placement agent and investment advisory firm, is pleased to announce the launch of FAP Connect. The app has been designed for General Partners to access the status of their fundraise in real time.

FAP Connect is an investor reporting tool which features; week, month and quarter marketing outreach, investor progression from first contact to a close or decline, graphs depicting a breakdown of investors for targeted marketing, meeting briefs, calendars and access to FIRSTavenue news. The app will act as a supplement to the project management calls General Partners receive on a regular basis.

FAP Connect will be available this week via the Apple store and Google Play to a small group of new clients to beta test. The app has undergone stringent information and cyber security tests and access to the app will be curated in-house to a closed group of users. Version 1.0 provides the basic framework from which the product will develop in line with General Partner’s feedback.

Paul Buckley, Managing Partner and Founder, said “We think that it is important for the private funds industry to move with the times and keep up in a world where technology creates efficiency. We are daring to be innovative in the placement world by putting our output in front of our clients, 24 hours a day, in order to enhance their fundraise experience”.

About FIRSTavenue

FIRSTavenue is a leading independent global advisory and capital placement business focused on private funds and private companies. FIRSTavenue covers the significant investors in the developed world and the developing world. FIRSTavenue is differentiated by the breadth and depth of its reach through five global offices and benefits from a large team of former pension consultants on staff. FIRSTavenue’s clients include leading GPs and management teams across the key private market and industry sectors: private equity, private credit, real estate and real assets. See firstavenue.com.